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In 2007 Natasha Tillie established Gone Rural UK as a means to bring the Gone Rural collection to Britain. Natasha was first introduced to Gone Rural when she purchased a set of placemats from the Gone Rural store in Swazi, filled with pleasure in knowing her purchase was not only a beautiful gift, but that the transaction offered prosperity to the talented artisans who produced it. During this initial trip, Natasha came to assist at Gone Rural and experienced first hand her joy was shared by the rural women producing them. Today, each purchase offers that same gift of empowerment; stability to all 750 women Gone Rural works with.

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