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Earl of East is creative business founded by Niko Dafkos and Paul Firmin in 2014.

What started out as a shared passion project, has grown organically from side-hustle to a business with a team of 18 located in London.  A love of fragrance and a desire to build something of their own led Niko and Paul to develop their own line of home fragrance products, which has since expanded from just three candles to a line that encompasses candles, incense, home mists and bath and body products, all of which are produced in London.

Earl of East has 4 pillars, Create, Curate, Collaborate and Community, this foundation weaves through everything done as a company.