{"product_id":"strengthening-rice-water-shampoo","title":"Strengthening Rice Water Shampoo","description":"\u003cp\u003eFormulated with Rice Tein NPNF ® clinically tested to instantly promote natural shine in 1 use, while boosting volume and healthy appearance in 5 uses. Cleanses and strengthens thin, fine, \u0026amp; damaged hair.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhy You'll Love This:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eRice Tein NPNF ® helps fortify hair to prevent damage and promotes a healthy appearance\u003c\/p\u003e\n\u003cp\u003eRice Tein NPNF ® boosts shine in dull, dry hair * 88% Bio-based formula\u003c\/p\u003e\n\u003cp\u003eFree of parabens, phthalates, silicones, SLS \u0026amp; SLES\u003c\/p\u003e\n\u003cp\u003eMade in USA, cruelty-free, colour-safe * Fully recyclable packaging and made with PCR (post-consumer recycled) material. All trademarked ingredients referenced under license; copy points reflect the supplier-approved claims. \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHow To Use: \u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eWet hair thoroughly, then massage shampoo into the scalp to create a rich, bubbly lather. Focus on the top, sides, and back of the scalp. Continue massaging for 2 minutes to lift dirt and buildup. Rinse thoroughly with warm water. \u003c\/p\u003e","brand":"KITSCH","offers":[{"title":"Default Title","offer_id":56475890581890,"sku":"505886","price":16.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1734\/6411\/files\/b600b42248fef406b2a28039d197f604886ab7612fc3591cd9ed1e30c61073a6.jpg?v=1774627331","url":"https:\/\/www.gentlyelephant.co.uk\/products\/strengthening-rice-water-shampoo","provider":"Gently Elephant","version":"1.0","type":"link"}